Effective YouTube Marketing

Why is YouTube now one of the most cost-effective strategies for promoting your company? Since more than 80% of consumers are using online search to find businesses, it's essential that you show on the first page of the Search Engine Results. The problem is that it's becoming more and more challenging to get your business positioned at the top of the results since online competition is becoming much more intense.



Google has only lately started to serve YouTube Videos onto the standard search results, it's actually possible to get a cost effective Page 1 ranking quicker than getting a regular website listing to the top of the results. Don't think that the idea of marketing YouTube Videos is too complicated or expensive. figure is continuing to increase! YouTube is now the 2nd largest Search Engine (after Google, of course).

Youtube is an exceptionally effective way to promote your business no matter how large your available budget. This is even more true, since Google has begun to display a small thumbnail image when displaying it's search results. These images on the results page make it even more likely that your prospective customer will click on the YouTube links than the regular webpage results.

Because of this, there is now a potential gap in the market that allows you to get your company video on the first page of the Google results. Because of this, it's much more likely that you will be able to get your video ranked much more quickly than it would take your website to get to the number one page. To show you how popular and successful YouTube for Business has become, it has been shown that 94 of the Top 100 Advertising Agencies have run campaigns on YouTube.

To demonstrate how effective YouTube for Business has become, consider this - Dove's campaign for "Dove Evolution" got more hits from their YouTube Marketing than from running their Super Bowl Ad. Why was this campaign so effective? Many of these hits were produced by the viral nature of these videos, this coupled with the fact that there were many 'homage' videos made in parody. Today, more content is uploaded onto YouTube every 60 days than in the last 60 YEARS on all the major US TV Networks - combined!

Google now offers a greater range for the kind of results you can receive - one of the major options is of course, 'video only' results. As broadband speeds continue to increase, YouTube and Video in general will continue to grow in popularity - and market share! Now is the time to act if you'd like to take advantage of this gap in the market before it becomes too competitive.